What is TikTok Marketing?

TikTok Marketing when a Company uses TikTok to Promote their Brand, Products or Services. This can be done through publishing short-form videos, images, or graphics.

Pro's:

1. Massive, Engaged Audience

   TikTok has over 1 billion active users worldwide, therefore any content you post could have a high chance of success if marketed correctly. If your target audience is made for the younger audience, then TikTok is one of the best platforms to use.

   
   

2. Viral Potential is Huge

   The Viral Potential on TikTok is Huge. The Platform's Algorithm tends to favour Content Discovery, meaning that TikTok's Algorithm prioritises Fresh and Unique Content. An added benefit of TikTok is that Organic Reach is Stronger compared to competing platforms.

   
   

3. Short-Form Video is King

   The ideal length of video's on TikTok is between 15 and 60 seconds, leaving plenty of time to create additional content to meet your marketing goals. Since the length of video will be short, all of the information must be quick and brief for maximum reach. Attention Spans are at an all time low, which makes "easy to consume" content an essential for all of your marketing content.

   
   

4. Creative Freedom & Trends

   Creative Freedom & Trends allows for playful, authentic, and trend driven content, which is essential for engaging with your audience. This will allow brands to humanise themselves and connect on a more personal level. Humanising companies are a crucial aspect to building trust and loyalty among your Clients and Customers.

   
   

5. Growing E-Commerce Features

   With the Increase use of the TikTok Shop and Shop Now Buttons, this has made it easier for brands to turn engagement directly into sales within the app. Items placed on TikTok Shop have been becoming a bit of a trend as of late, where items sold become popular and manufacturers receive a significant increase in Sales and Production.

Con's:

1. Younger Demographics May Limit Audience

   TikTok may limit your goals of targeting your audience, since the platform is primarily popular with Gen Z and Younger Millennials. This type of Demographic may not suit your ideal target audience, if they skew to the older generation of people.

   
   

2. Content Creation Can Be Time Consuming

   Creating and Producing Content can be Time Consuming. The TikTok Platform prioritises content that is authentic, trendy, and engaging and it regularly requires creativity and effort. You must remember it is not as simple as posting Images or Text on a regular basis. Your audience needs to be engaged and finds the content useful for the Viewer to be interested in your Content. There are certain methods that can be used to reduce the time it takes to create content. You can see this here.

   
   

3. Rapidly Changing Trends

   You may think that trends do not change that often, but they do! The different trends can not predicted for how long they will stay around for, therefore it is beneficial to get your content out there as soon as possible if it's content include a current trend. Brands need to stay agile and adapt quickly. We understand that it can be challenging for companies to stay on top of trends and challenges online, but this is where we help.

   
   

4. Ad Costs Can Be High For Some Campaigns

   TikTok Ads can get extremely expensive dependent on the niche and competition each company may have. Each Ad always has its risk, but high impact campaigns may be the most risky as there is usually a large budget associated and the Company may not receive the return they were expecting. Organic reach will always be the affordable option, but may not attract the desired results.

   
   

5. Brand Strategy Concerns

   Concerns may arise with Company who are completely dedicated to their social media platform. Content is highly user-generated which involves a hefty amount of time and may sometimes be unpredictable regarding trends and kind of content that may be successful.

   
   

Conclusion

Overall, TikTok has its Pros and Cons! For Companies who are product sellers, they should utilise the use of TIkTok to maximise their reach and their Sales. Other Companies who want to do some Branding or try to sell their Services on TikTok, they should still utilise TikTok to maximise their branding and sales efforts but they may need to include additional sources of advertising to reach their ideal target audience.

If you need any help with marketing using TikTok, please get in touch here.