July 16, 2025
v1.0
Social Media Mistakes to Avoid This Christmas Season (2025)
Do your Marketing Right this Christmas!
Posting Without Strategy
Overlooking Trends
Ignoring DMs and Comments
More
The Christmas Season is one of the biggest opportunities for visibility, sales, and connection on social media, but it's also one of the busiest. This is why so many creators and businesses make avoidable mistakes.
Whether you're a business owner or a content creator, here are the most common social media mistakes to avoid this Christmas Season. Here's a quick guide to help you so you can finish the year strong.
Posting Without Strategy
If your "plan" is to wing it, you'll likely
Miss Key Dates
Run Out of Ideas
End Up Posting Too Late
What to do instead:
Create a Christmas Content Calendar NOW (yes, even in July!)
Map Out Key Dates: Black Friday, Cyber Monday, Christmas, New Year's, etc
Mix in Value, Promotion, and Community Content, not just Sales.
Focusing Only on Selling
It's tempting to push offers all month long, but nonstop promotion can lead to:
Audience Fatigue
Lower Engagement
Unfollows
What to do instead:
Follow the 80/20 Rule: 80% Value, 20% Selling
Add Festive Non-Sales Posts: Gift Ideas, Stories, Customer Features
Use Storytelling to Make your Offers feel Human, not Salesy
Ignoring DMs and Comments
The Christmas Season is a High Engagement Period, but many Business stop replying because they're overwhelmed.
What to do instead:
Schedule 15 - 30 mins/day to Respond to Messages
Set up Quick Replies or DM Automation for FAQs
Reply to Comments to Boost Visibility in the Algorithm
Not Repurposing Evergreen Content
You're probably sitting on Gold, but creating brand new posts every day burns you out.
What to do instead:
Repurpose Last Year's Christmas Posts with New Visuals
Turn Blogs into Reels, Reels into Carousels, and Carousels into Captions
Use a "12 Days of Content" format to stretch one ideas across multiple posts
(For Example, 12 Gift Tips, 12 Festive Reels, or 12 FAQs)
Forgetting to Add CTAs
A beautifully designed post with no call to action is a missed opportunity.
What to do instead:
Always Give Your Audience:
"Save this for Later"
"Tag a Friend who needs this"
"Click the Link in the Bio to Shop"
Even Non-Sales Posts Should have a CTA (Comment, Share, Vote, etc)
Overlooking Seasonal Trends
Trends Change Fast, especially around Christmas. Ignoring them can make your content feel outdated or flat.
What to do instead:
Use Trending Audio and Hashtags for Reels
Post Timely Ideas Like:
"Last Minute Gift Ideas"
"This or That: Christmas Edition"
"2025 Goals or Reflections"
Tools like TikTok Creative Center or Reels Trend Discovery can help.
Posting and Ghosting
Scheduling is Great, but if you're not active when your content goes live, you miss engagement boosts.
What to do instead:
Stick around for 20 - 30 minutes after Posting
Respond to Early Comments = Higher Reach
Engage with Other Creators in your Niche during the Christmas Season
Not Updating Your Bio or Links
Still Rocking a Bio that says "Spring Sale"? or a Link that goes nowhere?
What to do instead?
Update your Social Media Bio with:
Seasonal Emoji's 🎄
Link to your Gift Guide or Offer
Short, Festive CTA (Like "Shop Gifts 🎁")
Use Tools like LinkTree or Beacons for Holiday Landing Pages
Skipping Analytics Until January
Waiting Until the New Year to Evaluate Performance is a Huge Miss.
What to do instead:
Track What's Working in Real-Time
Use IG Insights, TikTok Analytics, or Google Analytics
Double Down on High-Performing Content Mid-Season
Trying to do it all Alone
The Christmas Season is Chaotic! Don't burn yourself out trying to Manage Every Post, Design, Comment, and Strategy Solo.
What to do instead:
Outsource Part of your Workflow: Captions, Strategy, Scheduling
Use Scheduling Tools
Book a Strategy Call or Content Audit before December Hits
Final Thoughts
The Christmas Season is your change to:
Show Up
Sell Authentically
Strengthen your Brand
But avoiding these mistakes makes the difference between coasting through December and Crashing Mid-Month.
Need Help with your Christmas Content? 🎅🏼
At Algovate Media, we help small brands show up Consistently, Professionally, and with a Strategy that works, even during the Christmas Season.
Request a Free Audit to Kickstart your Christmas Marketing Goals