July 30, 2025
v1.0
Halloween Social Media Trends 2025
Halloween 2025 is Creeping Closing, and with it comes a Surge of Spooky, Creative, and Viral Content across Social Media Platforms. From AI Generated Costumes to AR Enhanced Haunted Houses, this year's trends are a mix of Tech-Savvy and Tradition. Whether you're a Brand, Influencer, or Content Creator, tapping into these Halloween Social Media Trends can Supercharge your Engagement.
Here's what's haunting the feeds in 2025.
AI Generated Costumes & Filters Take Over TikTok and Instagram
In 2025, AI Generated Halloween Costumes are Trending across TikTok, Instagram, and Snapchat. Users are Creating Ultra Realistic or Surreal Costume Ideas using AI Tools like MidJourney, Dall-E, and TikTok's Native AI Effects. Expect to see Cyberpunk Witches, Robot Vampires, and Post Apocalyptic Fairy Tales Dominate the Visual Space.
Tip: Brands are Leveraging these Filter to Launch Interactive Campaigns to Encourage Users to "Design your AI Costume and Tag Us!"
The Rise of Micro Horror Shorts
Following the Success of Short-Form Horror Content in 2024 Creators are going all in on Micro Horror Films (15 to 60 Second) Creepy Clips. These are Booming on Platforms like Youtube Shorts, Reels, and TikTok under Hashtags like #MiniHorror, #ScarShorts, and #HauntedIn60.
Why it's Trending:
Quick Emotional Impact
Shareable and Binge-Worthy
Low-Cost Production with High Engagement
AR Haunted House Tours on Instagram and Snapchat
Augmented Reality (AR) is Reinventing Haunted Houses in 2025. Using Snapchat Lenses and Instagram AR Filters, Users can walk through Virtual Haunted Mansions or Summon Ghosts into their Real-World Environment.
Keywords to Use:
Halloween AR Experience 2025
Snapchat Haunted House Filter
Instagram Spooky Lenses
Tip: Businesses are using Geotagged AR Filters to Drive In-Store Traffic and Offer exclusive Experiences.
Sustainable & DIY Costume Tutorials Go Viral
With Sustainability still Trending Globally, DIY Halloween is Back and Bolder than ever. Expect Eco-Friendly Costume Tutorials using Thrifted Clothes, Recyclable Materials, and Low Waste Makeup
Trending Hashtags:
#EcoHalloween
#DIYCostume2025
#SustainableSpooks
Influencers are also Collaborating with Eco-Conscious Brands to Promote Upcycled Costume Ideas which are Perfect for Brands Targeting Men Z and Millennials.
Spooky Story Threads on X (Formerly Twitter)
Narrative Threads are making a comeback in the form of "Creepy Pasta Style" Horror Threads on X. These Short, Serialised Ghost Stories are Easy to Follow and Highly Shareable, especially when Paired with Eerie AI-Generated Visuals.
Suggested Format:
It Started with a Knock at 3:33am…
Add Cliffhangers and Visual Cues
Use ALT-Text for Image Storytelling
Bonus Tip: Thread Readers and Audiograms are being used to turn these posts into Podcast Teasers or Youtube Narrations.
Virtual Costume Contests & Hashtag Challenges
Social Media Costume Contests aren't new, but in 2025 they're going fully virtual with Platforms like TikTok and Meta Pushing Interactive Hashtag Challenges and Live Voting Events.
Examples:
#TransformWithMe Challenge (Before and After Costume Transitions)
#AlvsIRL (AI Generated Costume vs Real-Life Version)
#HauntedRunway (Reels Based Halloween Fashion Show)
Tip for Brands: Launch a Contest Early, Partner with Micro Influencers, and Create Branded Filters or Stickers.
Final Thoughts: How to Use These Trends
If you're Planning a Halloween Marketing Campaign in 2025, keep these tips in mind:
Engage Early: Start Teasing Content in Late September
Incorporate Interactive Elements: Filters, Challenges, and AR
Lean into Personalisation: AI and DIY Content Resonate more than Polished Promos.
Track your Hashtags and Trends Daily: Halloween is Fast Paced and Visual First.
Need Help with Your Halloween Social Media Campaign?
If you Require Assistance with your Halloween Social Media Campaign, Get in Touch Now to Start Planning Spooky, Scroll Stopping Content that Drives Real Results.